Fetch

Focus: Shoe Design, Market Research, CMF Development, Brand Identity.

Date: Spring Semester 2023

The idea behind FETCH K9 Apparel was to create high-quality, functional, and luxurious dog apparel that embodies the spirit of fashion-forward design. We strive to offer the perfect balance of style and practicality, ensuring that our products look great and enhance the lives of both dogs and their owners.

Paw-Tection

Our pets are prone to just as many injuries and infections as we are, shoes to protect their feet can be a step to protect them from sharp objects, hot pavement, freezing temperatures, harmful chemicals, and slippery surfaces. Additionally, shoes can also help dogs with existing paw injuries or allergies to prevent further irritation and promote healing.

Target Audience

Prototyping

Developing the 1:1 scale model was a rewarding stage. To better articulate the organic form, I started by sculpting the outsole with modeling foam, then created a 3D print and finished it by hand. The leather and nylon upper was meticulously cut and stitched by hand. I take great pride in the craftsmanship of producing functional and aesthetic prototypes, as this process offers valuable insights into the design itself.